Wella Company celebrates its first year as an independent business by exceeding its growth targets, introducing breakthrough innovation and expanding its leadership capabilities
NEW YORK & GENEVA, December 01, 2021– (COMMERCIAL THREAD) – Wella Company, a global leader in the $ 100 billion beauty industry, today celebrates its first anniversary as a stand-alone business. Wella Company has a portfolio of iconic brands for professional and retail hair, beauty and nails, including Wella Professionals, Clairol, OPI, Nioxin, Sebastian Professional and ghd. The company, founded in Germany in 1880, reverted to independent operating status on December 1, 2020, led by global investment firm Kohlberg Kravis and Roberts (“KKR”) investing a majority stake, which it increased twice in the past year. .
Wella Company emerged amid the global COVID-19 pandemic, during which nearly the entire trade show industry – the company’s primary customer base – was on lockdown. Despite this challenging global environment, the company has defined its growth strategy, focused on building the operational foundations for self-sustaining success, and has hired nearly 1,100 people across the globe, including a roster of top leaders in the industry. beauty, retail and consumer goods team.
“In the first year of our business, our team has much to be proud of. We achieved freelance status at a difficult time for the beauty industry and posted strong revenue growth compared to 2020 and 2019. Our fiscal year, which began July 1.st, started strong. Our overall business is very healthy and our financial performance exceeds our annual targets in all businesses and geographies, ”said Annie Young-Scrivner, CEO of Wella Company. “We are ready for growth across the world. We remain focused on satisfying customers and consumers with differentiated product innovations, and we will continue to grow across channels and geographies as we unlock the potential of our brands. “
Product performance and innovation
Wella Company has a strong product innovation pipeline that is already producing results in this first year.
Highlights of our Wella Professionals flagship umbrella brand, include:
True gray, for consumers who kiss their grays, signed up for 10 shows every hour in the first two months in the EMEA region.
Perfect Koleston, the world’s best-selling professional permanent hair dye, has reached a new benchmark: one tube is purchased every second around the world.
Wella professional hair care online sales continue to show strong double-digit growth around the world.
The two largest brands in the company’s hair product portfolio, Clairol and Wella, have benefited from reinvestment and a re-branding. Clairol has now posted solid market share gains over seven consecutive months. On the Wella Retail before, the brand delivered a record 24% market share in Mexico and currently holds the No.1 position in the Middle East market and is also the No.1 premium brand in Brazil.
OPI, the leading Los Angeles-based nail brand known for its memorable shade names, launched its first natural-origin vegan nail polish, Nature Strong, in more than 20 markets this summer. Nature Strong performed even better than expected, helping the portfolio grow in double digits.
Throughout 2021, Nioxin increased its net sales by double digits compared to 2020 as more consumers focused on personal care and home treatments including scalp care and hair loss, during the pandemic.
Based in london ghd (good hair day) redefines beauty technology. ghd has taken advantage of its proprietary hair technology to launch Unplugged, a cordless hair straightener coveted around the world. Their steady double-digit growth increased as they launched into the Chinese market, sell 2,500 stylers in five minutes.
Supporting artists in the salon industry to stay ahead of trends and hone their craft and skills is part of Wella Company’s DNA. Throughout the past year, Wella Company has offered hundreds of online training courses to inspire and train stylists. In April, with most of the world still on lockdown, the company produced its first global virtual event ‘WeCreate’, bringing together leading stylists and educators to harness new skills and rediscover their passion for craftsmanship to to allow the successful reopening of their lounges after confinement. WeCreate has reached over 100,000 beauty professionals in 100 countries, and the company donated the course fees to give back to the industry – an investment worth approximately $ 30 million.
“We are privileged to support the hair salon industry and believe in the power to uplift the stylists and technicians that make it so unique,” said Young-Scrivner. “These small business owners are the backbone of their communities. We believe that when the industry succeeds, so do we. Our support for beauty salon owners around the world is just one way that we’re building a purpose-built business. “
Wella Company’s management team includes executives from Europe, Asia, Brazil and the United States and almost half are women. The company continues to invest in the best talent. The most recent appointments made in November expand the beauty industry’s global leadership capacity:
Yannis Rodocanachi, who was appointed President, Americas. Yannis brings extensive global beauty experience, having worked both with leading consumer product companies and high growth hairstyling and beauty startups backed by private capital. He spent nearly 20 years at L’Oréal, expanding the hair and beauty product portfolios globally, and worked in sales, marketing and general management in Europe, Asia and the United States. For the past two years, he has served as CEO of LA-based BH Cosmetics, where he led the transformation of the Gen Z-focused business into a diverse, fair and sustainable business, while aiming to grow the business. direct sales to consumers.
Emmanuel Marin, who has joined the newly created role of Chief Global Technology Officer, an initiative integrating and accelerating the company’s digital and technological ambitions under one organization. Marin brings extensive experience in beauty, CPG, media and healthcare, and has held a number of leadership roles including CIO, CTO and CDO, harnessing and monetizing data and technology to drive growth. He spent over 16 years at L’Oréal in digital and technological leadership roles. Previously, he held the position of Chief Technology and Digital Officer for Mondelez International, News Corp. and more recently International SOS.
The Company’s leadership team also includes the additions of Global CFO Virginie Costa; Gretchen Koback Pursel, Director of Global Human Resources; and Chairman of Global Brands and Global Chief Marketing Officer Hugh Dineen, all of whom joined in August. Costa is one of seven global female CFOs among the top 25 beauty companies.
Wella Company now has more than 6,000 employees in more than 100 countries. Currently, 57 percent of Wella employees worldwide are women and 45 percent of women at Wella are at managerial level and above. As of December 1, 2020, nearly 70% of new hires are women and around 60% of the company’s total promotions have been won by women.
“We’re an industry built on the backbone of women – salon colorists, stylists, nail technicians. In fact, nearly 90% of the trade show industry in the US and UK is made up of women – but a negligible number are business owners. , noted Young-Scrivner. “We want to support the success of the industry as a whole and believe that means doing our part to support women in this industry.”
About the company Wella
Wella Company is one of the world’s leading beauty companies, made up of a family of iconic brands including Wella Professionals, Clairol, OPI, Nioxin, Sebastian Professional and ghd. At Wella Company, we are innovators who seek to inspire consumers and beauty professionals through our brands to feel, feel and be themselves. We’re committed to building the best beauty company in the industry, where our 6,000+ employees in over 100 countries can give their best at work. Guided by our company values and guided by the goal of having a positive impact on people, through our products and on our planet and our society, we ensure sustainable growth for all stakeholders. For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn, Instagram and Facebook.
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