4 smart steps before taking a big career leap in 2022

Saying goodbye has never been so popular.

According to CNBC reports, the Great Resignation left its mark on America. In September 2021 alone, 4.4 million people quit their job. Yet they did not enter an abyss. For many, the trip was short and directly led to their dream pursuits.

What does this mean to you? Now might be a good time to develop your personal brand and open the door to a new career. Of course, even with many “for rent” posters and job postings, you still have to do your homework. Here are four ways to make your move as efficient and rewarding as possible:

1. Showcase your passion for the industry on social media.

When you want to get into any industry, you can’t shut it up. Mostly online. You can be sure that as soon as you submit a resume, hiring managers will verify what you have said on social media. In fact, as Jeff Mazur, executive director of the nonprofit LaunchCode, noted, employers may already be looking for someone like you online. So show them something awesome.

As Mazur wrote in the harvard business review, his team does not always wait to receive information from the best candidates. Rather, they actively source through social listening.

“When my organization is looking for new people to join our team, we often spend time online to see who talks about relevant things, seems interested in the work we do and would be a great fit for our mission,” he said. . His team then contacts candidates who appear promising to ask if they would be interested in positions at LaunchCode.

In other words, don’t be shy. Showcase your expertise by writing and sharing content, commenting on recent trends, or engaging in dialogue on LinkedIn and other social media platforms. Stand out now on social media to show potential employers how well you can fit into their industry.

2. Do a thorough research on companies before you apply.

It’s so easy to find potential employers now. Simply search for the brand on Google and let your fingers click, touch, or swipe. But be careful what you read beyond the first page of the business. Head straight to their “careers” and “about us” sections to find mission and vision statements. Also, when you search on Google, set the results to “news” so you can find recent business news coverage.

Glassdoor research suggests that nearly half of all human resources experts recommend that applicants investigate employers’ work cultures. The easiest place to find out what a business believes is through its belief statements. Remember that a brand will not change for you. If you don’t like what you read, you probably shouldn’t apply to work for this company.

Another way to assess culture is to see what employees and even the public are saying about the organization on social media. The last thing you want is to jump head first into a new role with a company that has a culture you can’t support.

3. Improve your skills and certifications.

Are you considering entering a new industry? Do a lateral movement in your current sector? Are you trying to get serious promotion in terms of authority, salary and title? You may need to hone your skills.

Before you consider taking years of MBA courses or paying tons of money to brush up on your knowledge, relax. It has never been easier to sharpen your skills and demonstrate your willingness to learn something new from the comfort of your own home, with minimal investment. Look for online opportunities to get training and certification in your area of ​​interest. For example, you could get certification in project management, human resources, or leadership.

Confused about which skills would impress employers the most? Consider the job title you are looking for. Then, find people with similar titles on LinkedIn. Write down some of their training, certifications and training experiences. Just spending a few minutes on this type of activity can give you tons of valuable information. Another way to determine your personal skills gaps is to read job postings online. What “must-have” or “fun-to-have” skills are you lacking? And how will that align with your personal brand? Your answers will give you a clear direction to follow.

4. Leverage your network for help and referrals.

You might be surprised at how willing people in your network can be to help you land a new role. This includes not only those who know you well, like your mentor or former coworkers, but also people you have never met in real life, think about LinkedIn groups or people you have met during the past year at virtual conferences.

It never hurts to let everyone in your community know that you are planning a professional move. Don’t worry about geography either: more employers than ever are open to remote working situations. Therefore, someone on the other side of the world could potentially help you find a great and lucrative job.

If your current work situation prevents you from shouting your quest from the rooftops, of course you can exercise discretion. It’s all in the way you frame your awareness requests. Others can’t help you if they don’t know you’re looking for a helping hand.

It is an exciting time for job seekers, especially if you are prepared to prepare thoroughly. Creating a great first impression online, doing your research, honing your skills, and building strategic networks will make your quest productive.

Guillaume Arruda is keynote speaker, author, co-founder of CareerBlast.TV and creator of the LinkedIn profile type indicator (LPTI) which measures the liking and credibility of your LinkedIn profile.

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